Badminton, Chatsworth and Bramham sign new sponsorship deals, plus more partnership news

  • Ford Official Badminton Vehicle Supplier

    Ford is the Official Vehicle Supplier to the 2022 Badminton Horse Trials presented by Mars Equestrian (May 4-8).

    Ford will provide vehicles to enable officers to carry out their duties at the park and will use the event to showcase its electrified vehicles.



    “Badminton is an ideal fit for Ford, particularly with the focus on sustainability, and we’re really excited to be a part of the event,” said Ford’s Howard Kee.

    “We know people still have many questions, not to mention fears, about the electrification transition, and we look forward to answering questions and hopefully dispelling any myths.”

    Event Director Jane Tuckwell said: “I am certainly looking forward to getting behind the wheel of a Ford vehicle and I know other officials will enjoy the experience immensely. We are very much looking forward to welcoming Ford to Badminton.”

    Lister’s support for the Royal Three Counties Show

    Leading clipper and clipper manufacturer Lister is sponsoring the Ask the Groom feature at the 2022 Royal Three Counties Show in Malvern (17th-19th June).

    “Ask the Groom” includes guest lectures from a range of equine industries, sessions on practical horsemanship, mounted police and live clipping demonstrations.

    “Being so close to Lister’s Gloucester factory, the Royal Three Counties Show is an event close to our hearts,” said Hefin Rowlands, UK Sales Area Manager, adding that the company is also looking forward to hosting the Support shear event alongside Ask the Groom.

    “Education plays an important part in what we do and the ability to bring live clipping to the show will be enlightening not only for beginners but also for those with years of clipping experience.”

    He added that it will demonstrate how to edit, as well as creative editing and how to deal with health conditions like PPID (Cushing’s).
    “As for shearing, as it has supported the event since it started, it’s great to see them return in such an important year leading up to the World Cup. The event will surely bring thrills and excitement to the show,” he said.

    Chatsworth signs new main sponsor

    Wellness brand Walker & Morland joins the Chatsworth International Horse Trials this year (May 13-15) as a new main sponsor.

    The terms of the agreement mean that the brand is a main sponsor of the 2022 event, with the intention of building a longer-term relationship. This year’s event also serves as a campaign launch for Walker & Morland’s UK and global launch.

    “We are delighted to welcome Walker & Morland to the Chatsworth International Horse Trials, which will return bigger and better than ever after a forced hiatus of two years,” said organizer Patricia Clifton.

    “The event marks the launch of Walker & Morland’s luxurious new wellness range. We have been incredibly impressed with the scientific rigor with which the brand develops safe and empowering products that can be used with confidence by athletes and enthusiasts alike.”

    The brand, which uses natural ingredients like cannabidiol (CBD), is part of Tenacious Labs. The company states that they use pure CBD isolate with 0% THC (the main psychoactive compound in cannabis that causes the high) and says their products meet World Anti-Doping Agency (WADA) standards. fulfill. Tenacious Labs’ website states that all of its products are manufactured and tested in certified laboratories and third-party batch-tested “to meet the most stringent standards.” The UK Anti-Doping (UKAD) position on CBD products can be found on the UKAD website.

    New award for best horse shown at Bramham

    British Horse Feeds are delighted to announce a new Top Number of Entrants award at the Bramham International Horse Trials (9th-12th June).
    The Yorkshire based company will present the British Horse Feeds Best Score award at the first horse viewing, which will be held alongside the Hiho Silver sponsored Best Dressed Rider.

    “As one of our most local events, we have been happy to support them for a number of years and are delighted to return this year with British Horse Feeds’ Best Turned Out award for Best Horse,” said Hattie l’Anson of British Horse Feed.

    Event Director Nick Pritchard added: “The British Horse Feeds Best Prize award is a great addition to the prize list and recognizes all the hard work and effort that riders and their grooms put into preparing the horses.

    “It’s great to have support from British Horse Feeds, another Yorkshire based company, to continue the Bramham sense of family and heritage.”

    The company already sponsors the British Horse Feeds under 25 CCI4*-L, the Fibre-Beet horse control area and the Speedi-Beet Double Feat cross-country fence at the event.

    Steve Guerdat in new partnership with Horseware Ireland

    Gold medal winning Olympic show jumper Steve Guerdat joins Horseware Ireland’s team of globally sponsored riders.

    The equestrian brand partnered with Steve to launch a new global campaign entitled: “Steve Guerdat – ‘A True Horseman, Through It All’.”

    “Horseware Ireland is a brand I have long admired for making the most thoughtful and thoughtful products for both horse and rider,” said Steve.

    “From my earliest days as a young rider I have seen that they are the best at what they do. This is very important to me as everything I do revolves around the comfort and well-being of my horses.

    “To be named a Global Sponsored Rider by Horseware Ireland is a great honor and proud to work with a brand that shares my values.”

    Mark Saunders, CEO of Horseware Ireland added: “His story is both inspiring and moving. Steve so perfectly embodies what it means to “get through it all” and what it means to be a true rider – the emotional journey, the life lessons, the heartbreaking losses, the absolute trust and the unshakeable bonds that led to unforgettable victories to have .

    “Steve shares these insights in our short film, which will resonate with horse lovers everywhere.”

    New listings for Sameh el Dahan

    British show jumper Sameh el Dahan has secured sponsorship from Dominick Rugs and its UK distributor The Center Line.

    Sameh, who lives in Northern Ireland and rode for Egypt before switching to compete under the British flag, rides as part of the WKD show jumping team with owner and business partner Joanne Sloan Allen.

    “My horses will be protected from changeable weather and will also feel very comfortable in their stable and travel rugs. Many thanks to the team at The Center Line for helping to fit the blankets and for all their advice. I stand behind this brand and recommend it to everyone,” said Sameh.

    Sameh has also signed a deal with Hi Form Equine UK, UK distributors of the supplement brand Hi Form.

    For several months he has been experimenting with supplementing his horses with Oxydane, which is thought to promote and maintain a healthy immune system, and the joint supplement Proflamaid Plus.

    “Hi Form is delighted to welcome another talented rider to their chosen team in Sameh. Each individual driver has been selected to support as they have made independent choices to purchase and feed the supplements,” a company spokesman said.

    Sundown sponsors British riders

    British eventer Will Rawlin has signed a sponsorship deal with horse bedding company Sundown Products.

    His first public role as a brand ambassador for the British company will be officiating a course for winners of a Sundown Run competition at the Fairfax & Favor Rockingham International Horse Trials on May 21st.

    Will has been using Sundown straw bedding products for over six years and all 16 horses in his current range are bedding on a combination of Sundown Green (chopped wheat straw) and Sundown Yellow (chopped rapeseed straw).

    “All my horses love their Sundown bedding and it’s reassuring to see them lie down and rest. We have a good routine on the farm where the horses’ beds are topped up twice a week with fresh Sundown bedding. It rots very quickly in the dung heap, and even the messier horses do really well,” Will said.

    “I am delighted to be sponsored by Sundown and to work with them as a brand ambassador. I really love their bedding and it’s great to build on our long term relationship.”

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