Clutch Named Official Online Used Car Dealer of the NHL Canada

NEW YORK, April 6, 2022 /CNW/ – Clutch, a vertically integrated online used car dealership in Canadaand the National Hockey League (NHL®) today announced a multi-year Canadian partnership, under which Clutch has been named the NHL’s official online used vehicle retailer Canada. This means that the brand is the official sponsor of a major professional sports league for the first time.

Clutch Named Official NHL Online Used Car Dealership in Canada (CNW Group/Clutch)

Clutch Named Official NHL Online Used Car Dealership in Canada (CNW Group/Clutch)

The new agreement provides Clutch with a set of exclusive marketing rights and designations that will connect the brand to the NHL and its fans through the NHL’s extensive marketing, digital and social media channels. The partnership will begin immediately and fans will see the Clutch brand in camera-viewable virtual slot-in-ice ads during all 2022 Stanley Cup® Playoffs and 2022 Stanley Cup® Final games televised on Sportsnet Canada.

This Friday, Clutch is launching the 2022 Stanley Cup® Playoffs – Clutch Giveaway contest. Two fans will each win two tickets to a 2022 Stanley Cup® Playoffs first round game of their choice (either Game 1, 2, 3 or 4), money, flights and two nights hotel accommodation in the city of the chosen game. Fans can participate in the chance to win April 8-25, 2022 by following Clutch on Instagram, liking the contest Instagram post and tagging a friend. Fans can view the contest rules at During the 2022 Stanley Cup® Playoffs, Clutch brings exciting NHL competitions and experiences exclusively to the TikTok community Canada. Follow @ClutchCanada on TikTok to see what they have in store for fans.

“We are extremely excited to begin this incredible partnership with the National Hockey League,” he said Whitney Bell, Vice President of Marketing at Clutch. “Nothing unites Canadians like our love of hockey, and we look forward to sharing our world-class online car buying experience with Canadian hockey lovers for years to come.”

“We are very excited to welcome Clutch, the future of online used car sales Canada to the NHL family,” he said Kyle McMann, NHL Senior Vice President, North American Business Development. “We look forward to building impactful, fan-centric programming while maintaining a strong brand presence during the Stanley Cup Playoffs with a growing and innovative Canadian brand.”

Clutch and the NHL will also work together to create content to engage fans and consumers across Clutch and NHL-controlled broadcast, digital and social media platforms.

NHL, the NHL Shield and the Stanley Cup word mark and image are registered trademarks and the Stanley Cup Playoffs logo and Stanley Cup Final logo are trademarks of the National Hockey League. © NHL 2022. All rights reserved.

About clutch

Founded in 2016, Clutch is a vertically integrated online used car dealership in Canada. Clutch aims to provide its customers with an incredible car buying experience by providing a premium e-commerce experience to Canada’s used car industry. By visiting, customers can browse a wide selection of quality vehicles at great prices and access a comprehensive online buying experience that includes financing, insurance and seamless home delivery. Clutch ensures complete peace of mind as each car is backed by a standard 10 day money back guarantee. Clutch is headquartered in Toronto and services alberta, British Columbia, Newfoundland, Nova Scotia, New Brunswick, ontario, Prince Edward Island and Saskatchewan. Clutch is backed by a number of world-class investors including Canaan, BrandProject, Real Ventures, D1 Capital, Upper90, FJ Labs, Global Founders Capital and Azure Capital Partners. To learn more, visit the blog.

About the NHL

Founded in 1917, the National Hockey League (NHL®) is made up of 32 member clubs. Each team roster reflects the league’s international makeup, with players from more than 20 countries represented, all competing for the most coveted and historic trophy in professional sports – the Stanley Cup®. Each year, the NHL entertains more than 670 million fans in the arena and through its affiliates on national television and radio; more than 191 million followers – league, team and player accounts combined – on Facebook, Twitter, Instagram, Snapchat, TikTok and YouTube; and more than 100 million fans online at The league broadcasts games in more than 160 countries and territories through its rights holders, including ESPN, gymnast sports and NHL NetworkMC in the US; Sportsnet and TVA Sports in Canada; Viaplay in the Nordic region; and video surveillance and Tencent in China; and reaches fans worldwide with games streamable in any country. Fans can interact with the league’s digital assets through the free NHL® mobile app; across nine social media platforms; on SiriusXM NHL Network Radio™; and on, available in eight languages ​​and providing unprecedented access to player and team stats, as well as all regular-season and playoff boxing scores since the league’s inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming with unparalleled access to players, coaches, and league and team personnel for distribution across the NHL’s social and digital platforms.

The NHL is committed to building healthy and vibrant communities that use the sport of hockey to celebrate fans of every race, color, religion, nationality, gender identity, age, sexual orientation and socioeconomic status. The NHL’s Hockey Is For Everyone™ initiative affirms that the official policy of sport is inclusion on the ice, in the locker rooms, boardrooms and stands. The NHL is expanding access and opportunities for people of all backgrounds and abilities to play hockey, fostering more inclusive environments, and expanding the game with a greater variety of participants. To date, the NHL has more than invested 100 million dollars in youth hockey and grassroots programs, with a commitment to make additional investments 5 million dollars for diversity and inclusion programs next year.

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