East Ventures jumps on board as sponsor for Indonesia Open held by Badminton Association

East Ventures, a non-industry venture capital firm focused on startup investments in Indonesia, is sponsoring the Indonesia Open. The title of the tournament is East Ventures Indonesia Open 2022. The championship will be held on June 14-19, 2022 at Istora Gelora Bung Karno, Senayan, Jakarta.

“We are proud to support the badminton tournament organized annually by the Badminton Association of Indonesia. Through the East Ventures Indonesia Open 2022 tournament, we hope to support the enthusiasm and development of the sport of badminton in Indonesia, and we also wish this international sporting activity to run smoothly,” said Roderick Purwana, Managing Partner of East Ventures.

According to Purwana, East Ventures continues to support the growth of Indonesia as a whole from various aspects and industries including the sports sector. This is accomplished by becoming the main sponsor of a badminton tournament titled East Ventures Indonesia Open 2022 to support the spirit and advancement of badminton sports achievements in the country.

“As a venture capital firm, East Ventures believes investing and playing badminton share the same philosophy and values ​​that make us proud to actively support the country’s largest badminton tournament,” said Purwana. He added that both badminton players and investors need intuition It is also combined with strength, endurance, agility, speed and thoroughness to achieve the best results. “The philosophy at badminton matches is consistent and in harmony with the philosophy of East Ventures,” said Purwana.

In May of this year, East Ventures raised a total of $550 million in the final close of its latest funds to focus on startups in Indonesia and Southeast Asia. The company will commit $150 million to early-stage deals and $400 million to growth-stage deals. According to the corporation, its portfolio has grown significantly with more than 200 portfolios from seed to growth phase. The firm has over $1 billion in assets under management and has raised $6.7 billion in follow-on funding for its portfolio companies. Additionally, the company has recorded more than $86 billion in annualized GMV in its portfolio.

East Ventures also launched many strategic initiatives to support Indonesia’s overall progress and development, such as: B. Supporting digital transformation through its annual East Ventures – Digital Competitiveness Index report and working with a UN-backed investor network. Furthermore, in using East Venture’s accumulated funds, the company has stated that it would ensure the inclusion of sustainability issues by becoming the first venture capital in Indonesia to sign up to the Responsible Investment Principle.

According to Secretary General of PP PBSI Muhammad Fadil Imran, East Ventures’ involvement as the main sponsor of the Indonesia Open 2022 tournament should be welcomed and “gives a new color and spirit to badminton in the country”.

“The presence of East Ventures as the main sponsor of the Indonesia Open 2022 demonstrates that Indonesian badminton has always been an attraction for the business community with its global achievements and East Ventures direct involvement in the development of the sport in the country. This is also in line with the vision of our mission is to showcase Indonesian badminton not only as an outstanding sport but also as an industry,” added Imran.

World stars such as Viktor Axelsen, Anders Antonsen (Denmark), Kento Momota (Japan), Chou Tien Chen, Lee Yang, Wang Chi Lin (Chinese Taipei), Lakshya Sen (India), Kunlavut Vitidsan (Thailand), Ben Lane, Sean Vendy (England), Lee Zii Jia, Aaron Chia, Soh Wooi Yik (Malaysia), Loh Kean Yew (Singapore).

Women: Carolina Marin (Spain), Akane Yamaguchi, Nozomi Okuhara (Japan), Chen Yu Fei, He Bing Jiao (China), An Se Young (South Korea), Pusarla V. Sindhu, Saina Nehwal (India), Ratchanok Intanon , Pornpawee Chochuwong (Thailand), Mia Blichfeldt (Denmark), Zhang Beiwen (USA), Kirsty Gilmour (Scotland), etc. will also be present.

Indonesian names like Anthony Sinisuka Ginting, Jonatan Christie, Shesar Hiren Rhustavito, Hendra Setiawan/Mohammad Ahsan, Fajar Alfian/Muhammad Rian Ardianto. Additionally, world 2nd best doubles Marcus Fernaldi Gideon/Kevin Sanjaya Sukamuljo will be ready to get back in action.

“Furthermore, the return of the crowd to the arena along with the slowing down of the COVID-19 pandemic will certainly add to the liveliness of the tournament. The longing of the audience is also healed. The enthusiasm and spirit of badminton lovers supporting their favorite players will surely restore the atmosphere of Istora GBK, which is always excited, lively and full of excitement, an atmosphere that has not existed anywhere else. This atmosphere is what world players who come to Jakarta will always miss,” added Imran.

(Photo courtesy: 123rf)

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