Caterpillar Named Official NHL Heavy Equipment and Industrial Equipment Sponsor; The sponsorship begins in the 2022-23 NHL season
DEERFIELD, ill. and NEW YORK, NY, June 16, 2022 /PRNewswire/ — Caterpillar Inc. (NYSE: CAT) and the National Hockey League (NHL®) today announced a multi-year global sponsorship that will see Caterpillar be named the Official Heavy Equipment and Industrial Equipment Sponsor of the NHL. The sponsorship, which begins this fall at the start of the 2022-23 NHL regular season, will focus on recognizing the people who make, sell and operate Cat® products and services.
“Caterpillar and the National Hockey League both represent dedicated and passionate doers who work hard as part of a team to achieve a goal,” he said Yvette Morrison, global marketing and branding director for Caterpillar. “We will use this sponsorship to connect with customers and employees and provide them with a pleasant experience.”
Sponsorships allow Caterpillar and its dealers to identify opportunities to support the NHL by providing behind-the-scenes products and services in support of NHL games and special events.
“We are excited to welcome Caterpillar to the NHL family to include our passionate fans and Caterpillar’s customers around the world,” he said Max Paulsen, Senior Director of the NHL, Business Development. “Caterpillar is one of the top brands in the world and reflects the many attributes that our great sport embodies. We look forward to creating compelling and unique initiatives that delight new and existing fans and provide Caterpillar with extensive brand exposure at our tentpole events and across NHL media platforms.”
The NHL will work with Caterpillar to integrate Cat products into NHL events by highlighting the company’s heavy equipment and industrial power generators with televisable signage and arena branding at the league’s marquee events, including the NHL® All-Star Weekend, NHL Stadium Series™ and NHL Winter Classic®. The NHL will also work with the company to promote hockey in local communities through the Caterpillar dealer network.
For more information about Caterpillar’s NHL sponsorships and other corporate sponsorships, visit https://cat.com/sponsorships.
NHL, the NHL Shield, and the NHL Winter Classic word mark are registered trademarks and the NHL Winter Classic logo and the NHL Stadium Series name and logo are trademarks of the National Hockey League. © NHL 2022. All rights reserved.
CAT, CATERPILLAR and their respective logos, corporate and product identity are trademarks of Caterpillar and may not be used without permission. Cat and Caterpillar are registered trademarks of Caterpillar Inc. © Caterpillar 2022. All rights reserved.
With 2021 sales and sales of $51.0 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world, and committed to and contributing to a lower-carbon future. Our innovative products and services, backed by our global dealer network, offer exceptional value that helps customers succeed. Caterpillar operates on every continent and operates primarily in three main segments – Construction, Extractive Industries and Energy & Transportation – and provides financing and related services through our Financial Products segment. visit us in caterpillar.com or join the conversation on our social media channels.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 32 member clubs. Each team roster reflects the league’s international makeup, with players from more than 20 countries represented, all competing for the most coveted and historic trophy in professional sports – the Stanley Cup®. Each year, the NHL entertains more than 670 million fans in the arena and through its affiliates on national television and radio; more than 191 million followers – league, team and player accounts combined – on Facebook, Twitter, Instagram, Snapchat, TikTok and YouTube; and more than 100 million fans online at NHL.com. The league broadcasts games in more than 160 countries and territories through its rights holders, including ESPN, gymnast sports and NHL NetworkMC in the US; Sportsnet and TVA Sports in Canada; Viaplay in the Nordic region; and video surveillance and Tencent in China; and reaches fans worldwide with games streamable in any country. The free NHL lets fans interact with the league’s digital assets on mobile devices® Application; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and providing unprecedented access to player and team stats, as well as all regular-season and playoff boxing scores since the league’s inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming with unparalleled access to players, coaches, and league and team personnel for distribution across the NHL’s social and digital platforms.
The NHL is committed to building healthy and vibrant communities that use the sport of hockey to celebrate fans of every race, color, religion, nationality, gender identity, age, sexual orientation and socioeconomic status. NHL hockey is for everyone™ Initiative affirms that the sport’s official policy is inclusion on the ice, in the locker rooms, boardrooms and stands. The NHL is expanding access and opportunities for people of all backgrounds and abilities to play hockey, fostering more inclusive environments, and expanding the game with a greater variety of participants. To date, the NHL has more than invested 100 million dollars in youth hockey and grassroots programs, with a commitment to make additional investments 5 million dollars for diversity and inclusion programs next year.
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Caterpillar’s actual results could differ materially from those described or implied in our forward-looking statements due to a number of factors, including but not limited to: (i) global and regional economic conditions and economic conditions in the industries in which we operate are; (ii) commodity price changes, material price increases, fluctuations in demand for our products, or significant material shortages; (iii) government monetary or fiscal policies; (iv) political and economic risks, economic instability and events outside our control in the countries in which we operate; (v) international trade policies and their impact on demand for our products and our competitive position, including the introduction of new tariffs or changes to existing tariffs; (vi) our ability to develop, manufacture and market quality products that meet the needs of our customers; (vii) the impact of the highly competitive environment in which we operate on our sales and prices; (viii) information technology security threats and computer crime; (ix) inventory management decisions and sourcing practices of our dealers and our OEM customers; (x) a failure or delay in realizing all anticipated benefits of our acquisitions, joint ventures or divestitures; (xi) union disputes or other employee relations issues; (xii) adverse effects of unexpected events; (xiii) disruptions or volatility in global financial markets that limit our sources of liquidity or the liquidity of our customers, dealers and suppliers; (xiv) failure to maintain our credit ratings and possible resulting increases in our cost of borrowing and adverse effects on our cost of funding, liquidity, competitive position and access to capital markets; (xv) the risks of our Financial Products segment related to the financial services industry; (xvi) changes in interest rates or market liquidity conditions; (xvii) an increase in arrears, garnishments or net losses by Cat Financial customers; (xviii) currency fluctuations; (xix) our or Cat Financial’s compliance with financial and other restrictive covenants in debt agreements; (xx) increased obligations to fund pension plans; (xxi) alleged or actual violations of trade or anti-corruption laws and regulations; (xxii) additional tax expense or risk, including the impact of US tax reform; (xxiii) any significant judicial proceeding, claim, lawsuit or governmental investigation; (xxiv) new regulations or changes in financial services regulations; (xxv) compliance with environmental laws and regulations; (xxvi) the duration and geographic spread of business disruptions caused by the COVID-19 pandemic and the overall global economic impact; and (xxvii) other factors described in more detail in Caterpillar’s Forms 10-Q, 10-K and other filings with the Securities and Exchange Commission.
SOURCE Caterpillar Inc.