Great Eastern, Smart Reader Kids, and Top MY Personalities among the 2022 Reader’s Digest Trusted Brands Awards Winners

Trusted Brands Awards 2022 Malaysia logo

Winner of the 2022 Trusted Brands Awards in Malaysia

Winner of the 2022 Trusted Brands Awards in Malaysia

Trusted Brands Awards 2022 Malaysia Most Trusted Personalities

Trusted Brands Awards 2022 Malaysia Most Trusted Personalities

Find out which brands or top personalities have been voted Malaysia’s Most Trusted Brands and Malaysia’s Most Trusted Personalities of 2022.

KUALA LUMPUR, MALAYSIA, June 24, 2022 / — Local celebrities and businesses gathered to celebrate the Reader’s Digest Trusted Brands and People Awards on June 14, 2022 at the Grand Hyatt Hotel, Kuala Lumpur.

The event was a double celebration, with Reader’s Digest hosting the 24th Annual Trusted Brands Awards and this year celebrating its 100th anniversary in the global publishing landscape. A global brand with 23 editions in 41 countries, Reader’s Digest has published more than 40,000 articles that inform and entertain and has sold more than 10 billion magazine copies. We are proud to celebrate a century of laughter, life transformation and journalistic excellence.

The Trusted Brands survey is conducted independently by leading market research firm Catalyst Research, which surveyed 8,000 people across five key regions of Malaysia, Singapore, Hong Kong, Taiwan and the Philippines to determine which brands consumers trust the most. The results of the Most Trusted Brands Malaysia survey will be published exclusively in the June 2022 issue of Reader’s Digest Malaysia magazine.

Trust has been the guiding human emotion we all have had to rely on to navigate safely through the pandemic. For the survey winners, this meant getting proactive and reaching customers and audiences like never before.


It was an honor for us to take part in the celebration of:
• Radio host DJ Lin is the most trusted radio host
• Popular local TV presenter and actress Amyra Rosli is the most trusted TV host for news and current affairs
• Muhammad Reeve Damien Mizal, who accepted the award for Most Trusted Entertainment/Variety Presenter on behalf of his father, entrepreneur Dato’ AC Mizal

Summary of personalities most trusted by Malaysians:

– Entrepreneur Dato’ AC Mizal was recognized this year as one of four leading Malaysian household personalities as Most Trusted Entertainment/Variety Presenter for his launch of new channel ‘Suke TV’ during the pandemic.
– Badminton legend Dato’ Lee Chong Wei is the Most Trusted Athlete of 2022 for his contribution and commitment to Malaysia. He competed in four Olympic Games, winning silver in 2008, 2012 and 2016. He now serves the sport he loves in administration and as a mentor to players.
– Radio host DJ Lin is the most trusted radio host. DJ Lin has set the standard in radio entertainment by providing great musical insight along with fun and entertaining conversation.
– Favorite local TV host and actress Amyra Rosli is the most trusted TV host for news and current affairs. With over 13 years in front of the camera, Amyra has garnered a loyal following among Malaysian TV viewers and was voted the 2022 Most Trusted TV Host for News & Current Affairs.


The award-winning trusted brands featured in Reader’s Digest’s 24th annual survey set themselves apart from their peers. During the most difficult times during the pandemic, they have continued to build their customers’ trust by consistently responding to their customers’ concerns, empathizing with their situation and providing the necessary support.

“Any consumer brand that earns the trust of the consumer market has achieved an enviable position — it takes years of diligent business planning, execution and nurturing,” said Louise Waterson, Editor-in-Chief of Reader’s Digest. “Especially in times of economic and social hardship, gaining the trust of your customers is an extremely valuable asset. Trustworthy brands deliver on their promises and continue to enjoy the trust of their customers in the future.”

Brands that have earned the honor of being named a Trusted Brand by Reader’s Digest have earned the privilege of bearing the Trustmark logo. For consumers, the Trustmark logo is a mark of trust that helps the consumer recognize quality, value and reliability.

Platinum Awards went to those brands that demonstrate exceptional performance based on consumer perception. In the survey, these brands achieved ratings that surpassed their closest competitors. Some of the award winners were:

Bottled water – splashes!
Bubble Milk Tea – TEALIVE
Edible Oil – KNIFE
Eye Surgery/Lasik Center – Vista Eye Specialist
Mutual Fund Company – Public Mutual
Color – Nippon Color
Fridge – Panasonic
Rice – Jasmine
Water Conditioner—Coway

Gold Awards went to brands with outstanding results based on consumer perceptions. Some of the brands included in this list were:

Air Conditioners – Panasonic
Bottled Water – Cactus
Cooking Oil – Buruh
Edible Oil – Natural
Edible Oil – SAJI
Female skin care – SAFI
Health Card – Great Eastern
Life Insurance – Great Eastern
Mattress – dreamland
Preschool learning centers – KEMAS
Preschool Learning Centers – Smart Reader Kids
Private Hospital – Colombia Asia
Private Universities – Taylor’s University
International private schools – Sunway International Schools
International Private Schools – Taylor’s International School
Public Universities – University Teknologi Mara
Tires – Goodyear
TV – Panasonic
Vitamins / Supplements – Amway Nutrilite
Vitamins / Supplements – Shaklee
Washing machines – Panasonic
Water Conditioner – Amway eSpring
Water conditioner – cuckoo
Water conditioner – Panasonic

About the poll
The survey is an independently commissioned survey with results appearing exclusively in Reader’s Digest Malaysia. Leading market research agency Catalyst Research surveyed a representative sample of 8,000 people across Malaysia, Singapore, the Philippines, Hong Kong and Taiwan to determine which brands consumers trust the most.
The survey reveals the brands, products and services consumers believe in across more than 50 categories.

Media Background – Malaysia’s Most Trusted Brands and Trusted Personalities

Rebekah Zhang
Reader’s Digest Asia

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