NEW YORK and Jakarta, Indonesia, July 5, 2022 /PRNewswire/ — WHP Global (“WHP”), one of the largest and fastest growing global brand management firms in the world, today announced a partnership for the Lotto® brand with PT. MAP Aktif Adiperkasa Tbk (“MAA” or “MAP Active”), the sports, children and leisure subsidiary of PT. Mitra Adiperkasa Tbk (MAPI) and an ASEAN leader in sales and marketing of premium brands. Under the terms of the agreement, MAA will act as Lotto’s regional partner South East Asia Continue to expand the retail presence of Lotto’s apparel, footwear and accessories business through an omnichannel approach that includes standalone stores, wholesale and e-commerce distribution.
Established in 1973 Italy, Lotto is world-renowned for its innovative, performance-oriented footwear, apparel and accessories that feature the signature double-diamond logo. Lotto has its roots in football and tennis and was borne by the professional football teams AC Milan and Juventus FC, elite footballers Dino ZoffRuud Gullit and Andriy Shevchenko, as well as top athletes, including tennis Grand Slam champions John NewcombeMartina Navratilova, Francesca Schiavone and Marion Bartoli. Today, Lotto is distributed in over 100 countries and is a major force in both football and tennis. The brand is currently worn by more than 40 soccer teams, over 300 professional soccer players and more than 200 professional tennis players around the world, including Ons Jabeur, currently ranked No. 2 in the world in women’s tennis in singles and in WTA doubles, No. 1 Elise Martens and #3 Katerina Siniakova.
“Lotto already has a strong business in Malaysia through a long-term license with Prestige Sports, and we’re excited to bring a regional omnichannel retail partner like MAA on board. Working with our anchor partner Lotto Sport Italia, MAA will focus on growing our iconic brand in their home market Indonesiaas well as important markets in Vietnam, Philippines, Thailandand Singapore,” said Stanley SilbersteinChief Commercial Officer of WHP Global, which owns the Lotto brand.
“MAP Active is excited about the partnership with WHP and the growth of the iconic global brand Lotto South East Asia. Enthusiasts will have greater access to Lotto-exclusive products such as shoes, bags, balls and accessories in both brick-and-mortar and online stores across the country as well as across the region,” said Nicholas JonesVice President Director of MAA.
About PT Map Aktif Adiperkasa Tbk (MAPA)
PT MAP Aktif Adiperkasa Tbk (MAPA) is an ASEAN brand commerce entity that manages and markets international brands in the territories of Indonesia, Philippines, Thailandand Vietnam. As a subsidiary of PT Mitra Adiperkasa Tbk (MAPI), MAPA operates more than 40 exclusive brands in 1,199 stores in over 100 ASEAN cities and 10 online sites. Its three main businesses are Sports, Leisure and Kids, which are sold through mono and wholly owned multi-brand store formats including Planet Sports, Sports Station, and Golf House kidz station. In 2018, the company acquired Astec, a leading regional badminton, fitness and recreation brand founded by Olympic champions. Alan Budikusuma and Susie Susanti. For more information on MAPA, visit www.mapactive.id.
About WHP Global
WHP Global is a New York-based leader that acquires global consumer brands and invests in high-growth distribution channels, including digital commerce platforms and global expansion. WHP owns ANNE KLEIN®, JOSEPH ABBOUD®, JOE’S JEANS®, WILLIAM RAST®, LOTTO®, TOYS”R”US® and BABIES”R”US® and a controlling interest in the ISAAC MIZRAHI® brand. Together, the brands generate $4.2 billion in global retail sales. The Company also owns WHP+, a turnkey direct-to-consumer digital e-commerce platform for brands, with full in-house operations including technology, data analytics, logistics, creative and digital marketing, and WHP SOLUTIONS, a sourcing agency based in Asia. For more information, please visit www.whp-global.com.
About Lotto Sport Italia SpA
Lotto Sport Italia is an Italian footwear and sportswear company based in nearby Trevignano Venice, in the heart of the Italian sports shop district. The company has long combined Italian sports design with specialized sports know-how in a diversified product portfolio. Over the years, Lotto has become synonymous with quality, perseverance and self-development, always linked to sport. Today the company continues its success story with international sponsorships and partnerships with some of the best talent in the world. Visit www.lotto.it for more information.
PT Card Aktif Adiperkasa Tbk
Ratih Darmawan Gianda
Sahid Sudirman Center 26th floor
Jalan Jend. Sudirman Kav. 86 Jakarta 10220
Telephone: +6221 80648 488 extension 89088
SOURCE WHP Global